In uncertain times we feel comforted by the memory of the good old days — when our values supported sustainable, efficient, grounded practices. And, the calmness that comes from feeling secure is something we crave worldwide.
KWE Partners, a Miami, Florida based strategic marketing and public relations firm that specializes in luxury travel, lifestyle and real estate, predicts “Not only will nostalgia marketing drive trends in 2011, but for years to come until the deep effects of global recession subside.”
Vintage and retro are alive and hot, from colors like the Honeysuckle Pink straight out of the 1957 movie “Funny Face”, to haircuts, to candy, and throughout the travel and tourism industry, as well. New restaurants are featuring American Classics and forgotten cocktails. ”Victory” Gardens and Heirloom varieties of produce home grown or from local farmers markets, are not only all the rage, (now referred to as eating “locavore”), but one of the most sustainable choices we can make.
Pioneered by Alain Ducasse at Paris’ Plaza Athenee, Market Day is a “celebration of sustainable food,” a delicious display and free sampling of organic, local produce and provisions. Culinary trends include more “cultural authenticity” for travelers, agri-tourism, private kitchen demonstrations, wine tastings, truffle hunts, and behind-the-scenes access.
Another nostalgic, yet sustainable, “green” choice is train travel. One of the most comfortable ways to maximize stress free leisure time, train travel is on the rise, evidenced by the number of new luxury trains launched in the past year. India is quickly emerging as a tourist Mecca partly due to its advanced rail infrastructure.
Local produce shopping and train travel aren’t the only nostalgic trends keeping your carbon footprint low and your car in the garage. Mobile gourmet restaurants are the craze for niche dining. Bustaurants are popping up serving Latin Burgers, Dim Sum, the classic Grilled Cheese, and even cupcakes. Food trucks like the L.A. based Green Truck, operating out of a solar powered commissary, serve up healthy, gourmet organic & vegan food in a fast and efficient way.
And, of course the biggest trend in the travel, tourism, restaurant and entertainment industries is online everything… reviews, bookings, social media, digital marketing, mobile apps. Fans of food trucks can easily find them via live tracking tools, such as RoadStoves and LA Street Food. Mobile apps Mobile Cravings and Mobi Munch use GPS for real time updates and location news feeds.
So, settle in to environs and trends that will take you back and away. Feel good when you create luxury from recycling the old. Enjoy and relax in simpler styles for sustainable times.